101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement by Abrahams, Jeffrey

101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement by Abrahams, Jeffrey

by Jeffrey Abrahams
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ISBN:
9781580087612
Dimensions (WxH):
5.25 x 7.0
Publisher:
Ten Speed Pr
Publication Date:
May 01, 2007
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Overview
Ben & Jerry'?s has one. So do Tiffany'?s and Smucker'?s and Microsoft. It doesn'?t matter whether you'?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'?s future and, ultimately, its success. Selected from among America'?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.
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