Blue Ocean Classics

Blue Ocean Classics

by W. Chan Kim and Renée A. Mauborgne
Retail Price: $19.99
Discounts up to 51% based on volume
$11.99 40% off

Quantity

Product Details

Version:
ISBN:
9781633697379
Dimensions (WxH):
4.25 x 6.5
Publisher:
Harvard Business School Pr
Publication Date:
August 06, 2019
Available Discounts
Quantity
Price
Discount
25-49
$11.99
40%
50-149
$11.39
43%
150-249
$11.19
44%
250-499
$10.79
46%
500-999
$10.59
47%
1000+
$9.80
51%

Minimum Order Quantity: 25
Free Domestic Ground Shipping on All Orders Over $100
Overview

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.

In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.

This collection is the ideal start, or refresher, for creating more blue oceans.

Categories
Other Books by This Author
Blue Ocean Leadership
Harvard Business Review Leadership & Strategy Set
Blue Ocean Shift
Red Ocean Traps