Green Marketing

Green Marketing

Ayca Can Kirgiz

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Green Marketing in Bulk Overview
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

ISBN:
9781137535870
Dimensions (WxH):
5.75 x 8.75
Publisher:
Springer Nature
Publication Date:
October 29, 2015
Environment & Sustainability