Lo que importa es el porque / The Why Axis: Los Motivos Economicos Ocultos De Nuestras Acciones by Gneezy, Uri/ List, John A.

Lo que importa es el porque / The Why Axis: Los Motivos Economicos Ocultos De Nuestras Acciones by Gneezy, Uri/ List, John A.

by Uri Gneezy and John A. List
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ISBN:
9788492921027
Dimensions (WxH):
5.5 x 8.25
Publisher:
Urano
Publication Date:
July 30, 2014
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Overview
Can economics be passionate? Uri Gneezy and John List's ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior, or at least get a better deal.
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The Why Axis