Online Fundraisers: Targeted Planning and Successful Implementation

Sonja Harken
9783658388287

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This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!

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ISBN:
9783658388287
Publisher:
Springer Nature
Publication Date:
December 08, 2022