Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Kawasaki, Guy

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Kawasaki, Guy

by Guy Kawasaki
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ISBN:
9781591843948
Dimensions (WxH):
5.5 x 8.5
Publisher:
Portfolio
Publication Date:
February 22, 2011
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Overview
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Other Books by This Author
Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Kawasaki, Guy/ Moreno, Michele
Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age
The Art of Social Media: Power Tips for Power Users
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Kawasaki, Guy