The Fall of Advertising and the Rise of Pr by Ries, Al/ Ries, Laura

Al Ries and Laura Ries
9780060081997

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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
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ISBN:
9780060081997
Dimensions (WxH):
5.5 x 8.0
Publisher:
Harperbusiness
Publication Date:
May 01, 2004